Having succeeded in a number of hugely competitive industries online including payday and guarantor loans, bridging finance and construction, we were approached by the team at Perfect Funeral Plans who are growing their company, offering and brand. With the price of the average funeral in the UK having risen by more than 100% in the last 12 years, Perfect Funeral Plans have set up to establish a service that allows customers to afford funeral plans for the future.
Although not something most people wish to think about, funeral plans are important as set up and in place, loved ones will not need to foot the expensive bill of burial or cremation at a very distressing time. These plans cover costs including the burial or cremation, funeral director costs and other costs associated with saying goodbye to a loved one. Allowing the applicant to pay in monthly instalments as opposed to a lump sum up front, these plans are increasing in popularity and Perfect Funeral Plans have seen the need to rank strongly online to offer an important service to consumers.
What we Have Done
Perfect Funeral Plans have a WordPress website which has allowed our Search Engine Optimisation (SEO) the necessary flexibility to get into the heart of the website and its functioning. Initially, we had an in-depth consultation with the client to discuss their needs and aims for their brand. From here we established a clear online strategy encompassing SEO and pay per click (PPC) advertising on Google.
Then, we have implemented SEO-friendly meta data (titles and descriptions) for the site to allow Google and other search engines to efficiently and accurately read and rank the website online. Furthermore, we have produced various landing pages, information and guide resources to engage users and to capture the longer tail searches around their industry that exist online and this has already seen the site rank for a few very good terms that are moving up Google day by day.
In addition, we have moved the website to a secure server to protect user data and information and have paid special attention to the user journey and the speed of the website. This I s to ensure maximum engagement of the customer on the website, something Google give more importance than ever. We will shortly be moving into the mobile user experience on the site, with Google’s new, mobile-first algorithm being fully rolled out shortly.
What is to Come
In order to maximise effectiveness online and to capitalise on the work already carried out to great success, we will be undertaking a strong and clean backlink and online PR strategy. This is to ensure that Perfect Funeral Plans only receive l inks and referral traffic from the highest quality sources and websites. Moreover, we are expanding the offering of Perfect Funeral Plans to allow for other websites to share the content produced by Perfect Funeral Plans to enable the natural acquisition of links from reputable and trusted online sources and websites. We will also be producing additional landing pages, guides and informative content for the website to increase its offering and expand upon the progress made thus far.
We look forward to building further upon the progress already made with the exciting team at Perfect Funeral Plans and are excited for what the future holds for this truly exciting brand and online offering.