We were overjoyed when the client passed on the fantastic news that we had been awarded “Best Stand” at the BCI World Conference and Exhibition in London recently.
Awards don’t come along every day and the accolade isn’t offered by many B2B trade show organisers nowadays, so it’s really rewarding when they do. It’s a great feeling for the client, reassurance knowing that they made the right choice in choosing us as their event partner and reaffirmed confidence for us for using the term “award winning” in our marketing. Over the years we have been fortunate to have won many awards at many major events; London Motor Show, GLEE, Baby Shows and Grand Designs to mention just a few. However in each case the awards have been purely incidental, the focus for us has always been presenting the client’s product or service effectively and getting them to market at events successfully.
BCI World is the “must attend” event for the business continuity and resilience professional. This year’s keynote speaker being, until recently, commissioner of the Metropolitan Police who had national responsibilities which included leading counter terrorism policing throughout the UK and protecting the government. The stand we provided for SUNGARD focused on “Disaster Recovery” of IT systems in the event of a variety of threats or issues set against a corporate themed mountain landscape. We chose an interactive 4wd challenge which featured an authentic scaled model of a Land Rover Defender tackling a number of “themed” obstacles, each highlighting a particular threat to company IT and business continuity. Visitors attempted the course against the clock in an attempt to walk away with the awesome prize of the remote controlled Land Rover used on the stand. Needless to say quite apart from winning best stand award the interaction made the client the most popular at the event!