Now in its 12th year, the annual tourism and leisure business survey asks all business from the tourism, hospitality and leisure sector to join forces and take part.
The tourism and leisure business survey was launched today by chartered accountants and business advisers, Larking Gowen and is supported by organisations such as Visit East Anglia, Visit Norfolk and Visit Suffolk.
All businesses in the tourism, hospitality and leisure sector including restaurants, hotels, tourist attractions as well as retailers in the tourism hotspots are being encouraged to participate in the independent survey.
To take part in the survey click here: https://www.smartsurvey.co.uk/s/2018survey/
The sector is the largest in East Anglia and one of the biggest employers and estimated to be worth around £10BM to the East Anglian economy. Participants have the opportunity to fill in the questionnaire and gauge their achievements, they can also receive a tailored report which analyses their yearly performance and gives them a valuable benchmarking planning tool.
Those who fill in the 15 minute survey remain anonymous in the published report which provides an annual snapshot of the sector across East Anglia. The survey includes questions about the short and long term impact of things like Brexit, the National Living Wage (NLW), the National Minimum Wage (NMW) and delves into questions around, wellbeing, profit margins and more generally how businesses have performed in the last year.
The survey is published as an annual brochure and includes features and news stories about participating businesses who have chosen to publicise their successes.
The Larking Gowen summer snapshot survey indicated that the vast majority of businesses had performed better over the summer of 2017 than during the same period in 2016. This was great news as it highlighted that visitors to our region are not so worried about the weather. We also know in recent publicity that the last quarter of 2017 many tourism, hospitality and leisure businesses reported growth in the shoulder months of September through to December, with 2017 ending strong for many, as families were keen to escape the stress of the festivities and opt to holiday within East Anglia with increased of 28% on the previous year for some businesses.
Many of the businesses that provide services to this sector fully support the annual survey and this year the survey is sponsored by Adnams, Camplings, Howes Percival and Hugh J Boswell.
Ambassadors of the survey include; Martin Dupee, Chairman Norfolk and Suffolk Tourism Attractions Association; Greg Munford Chairman of Boards Tourism; Tarnia Robertson, Managing Director Ufford Park;