We are thrilled and proud to announce that we are working with Cedar Dean Group across their entire online presence, Search Engine Optimisation (SEO) and online lead generation. Our SEO and website teams are working very closely with the in-house marketing team at Cedar Dean across a number of their websites including their Cedar Dean Commercial website and Cedar Dean Leisure.
The Cedar Dean group of companies is a rapidly expanding business which already boasts Central London offices and a large, growing team of property and lease experts. Cedar Dean also work with some of the largest brands in the UK as well as those new to the UK, helping them with commercial, leisure and other potentially complex lease deals and negotiations.
With the Tudor Lodge team possessing swathes of experience in the mortgage, property and financial markets both on and offline, Cedar Dean Group have brought us in to help their business at this exciting time of expansion and development.
What we are doing for Cedar Dean
Working across a number of sites under a single brand umbrella has meant that we have had look carefully at each website in its own right whilst always keeping the brand identity and values at the forefront of our mind throughout the process. The Cedar Dean Group of websites are built on both WordPress and Silverstripe content management systems (CMS), both of which have their strengths yet throw up their own challenges.
We have started this process by assessing each website’s CMS, looking at what each website needs for its specific position in the property industry and we have also been carefully working to enable the necessary SEO-related updates and amendments across their websites. Updates and crawling factors that we have fixed include:
Meta Data – With the meta data being one of the first and most fundamental ranking factors for both Google and other search engines, this has been one of the first things we have started to work on updating. Properly optimised meta data can be the difference between ranking on page 2 or page 1, as it is this data that users see in Google search as well as what Google pays some of the most attention to.
Error Fixes and Clean Ups – Including broken links and website crawl errors, these can have devastating effects on both rankings and user experiences, with Google rewarding websites that offer the cleanest and most streamlined user experiences. Moreover, each website under the Cedar Dean umbrella has its own targets to pursue online and therefore very different meta data requirements.
Backlink Profiles and PR – As with most other SEO campaigns, having a strong backlink profile (the links that point towards a website from third party websites) remains very important. We have therefore been working with some of our partners to secure Cedar Dean online PR which has naturally lent itself to some backlinks to strengthen the online as well as the brand positioning of the Cedar Dean websites.
Content and Targeting – We are continually ensuring that Cedar Dean are able to target the ideal people; prospective clients and customers via unique and SEO-friendly content. This has meant creating landing pages and formulating a solid content plan which will take their websites to the next level online.
Results so Far
Whilst we are still in the very early stages of our exciting work with the team at Cedar Dean Group, there have already been a few positive movements online with regards to some of their current target keywords, with many of their preferred search terms starting to show movement as Google re-ranks them. We look forward to continuing our progress online with Cedar Dean Group and we look forward to helping the company reap the rewards of the ongoing works throughout 2018.