– Leading children’s charity Action for Children brings new designer pop up shop concept to Castle Mall shopping centre
– Named ‘1869’ new store set to revolutionise how people view high-street ‘charity shops’
Leading children’s charity Action for Children will throw open the doors of its first ever designer pop up store ‘1869 Action for Children’ to the people of Norwich, on Friday August 10th.
Taken from the year the charity was founded, 1869 is not your average charity shop. Rather than second hand clothes it will be stocking brand new, sample or store seconds items in a specially designed space that reflects its location. In the case of 1869 Norwich, the store is inspired by Norfolk’s agricultural heritage, kitted out as an indoor garden complete with an Astroturf till and floral displays.
Lisa Nicholson, Senior Retail and Partnerships Manager at Action for Children says: ‘We’re so excited to be bringing the first ever 1869 experience to Norwich. Action for Children launched their whole retail venture with a Swap ‘n’ Shop sale at Stalham and Broadland children’s centre.
‘Now one idea has now evolved into its very own shop which will be popping up across the country, and every single purchase will go towards helping vulnerable and disadvantaged children, often in desperate situations.’ 1869 will be selling clothing and homeware from national retailers such as Hobbs and House of Fraser as well as hosting a series of fun events – from networking nights to fashion shows – throughout August.
All profits from the store will go towards helping vulnerable children across the UK and will be staffed completely by volunteers, most of whom have been regular users of the over 20 children’s centres run by Action for Children in the local area.
Providing support for both children and parents these centres are hubs of their local communities offering everything from antenatal support, stay and play sessions, speech and learning therapies, access to apprenticeships and employment support. One mum who has been supported by the Stalham and Broadland’s Children’s Centre is Amy Dodge and she will be cutting the ribbon to officially open the new shop at a launch party on Thursday August 9th.
Based in Castle Mall Shopping Centre the shop will be open Tuesday – Sunday from 9.30am – 5pm and Thursday from 10am -6.30pm.