Our team are thrilled to announce that we are working with long-term client, JosTec (Jostec.co.uk) on a total refresh and rebrand.
Having worked with JosTec (formerly RJ Acoustics) for over 5 years, we are delighted to have seen them through significant periods of growth and business progression. Working with their design, development, technical, branding and PR teams, JosTec are now well on their way to success with a new and improved brand.
Although the previous website performed extremely well in the building acoustic testing and building regulations compliance spaces, the brand was in need of a refresh and all the opportunities this would present. Thus, there has been a great deal of search engine optimisation (SEO) work we have been working with JosTec on to ensure a smooth transition and a strong progress plan.
Pages and URLs – One of the key elements of moving from an old to a new site is making sure that the page URLs are not too drastically changed. Therefore, there is a great deal of ‘page mapping’ that is needed to ensure a smooth switch and seamless transition from an older to a newer site.
Crawling Factors – There are, in SEO various key factors, often referred to as ‘crawling factors,’ which are those that are key to Google and other search engine’s crawling and understanding of any website. IT is crucial that these are updated when any site goes live; whether a refresh or a brand-new website.
On Page Content – A key tenet of SEO is the content which is found on any and all pages of a website. Making sure website content is up to date is key. When refreshing a website, combing through and auditing the content is an important consideration, to allow for overall better performance when the new site goes live.
Website Feel and Design – As with any refresh of any website, design elements like colour schemes as well as the look and feel are always going to be updated and this is always a great opportunity to pay attention to important SEO factors and elements like site speed, user experience and mobile factors.