We are thrilled to announce that we are working with Fulcare, a supplier of wholesale cleaning products in the UK. Having been established in early 20 years ago, Fulcare have been working hard in recent times to spruce up and update their website and online presence more broadly.
Working in the cleaning and wholesale market makes Fulcare a business to business (B2B) company and therefore the search intent and user behaviour varies from what you might expect from a standard business to consumer (B2C) website and therefore there are some key and unique considerations to take into account.
We are working with their marketing, branding, design and development teams across a number of areas to help improve the search engine optimisation (SEO) of their website.
Website Crawling
Key factor when it comes to SEO, we are working through the Fulcare site to ensure everything from an SEO perspective from meta data to broken links is cleaned up and totally optimised.
Many sites and brands across every online industry neglect some basic key factors including meta data and page titles and thus, we are working through the Fulcare site making the necessary fixes and improvements.
Website Speed
A website can look as good as you like and can offer the best products in any industry.
However, if any website simply does not load quickly, properly and effectively for users, people entering the site will leave and will be unlikely to come back. Worse still, any drop off customers are likely to navigate to a direct competitor with better site speed. We are therefore working with Fulcare’s development team on the loading and page speed of their website.
Content and Guides
Another key to a successful SEO strategy and implemented campaign is the need for well researched and well optimised website content. Without any good and well optimised content on a website there will be less for Google and other search engines to crawl, read and understand and rank. Thus, we are working across a comprehensive content strategy with the team at Fulcare.
Online PR and Backlinks
Backlinks in SEO are a key tenet. We are working on a range of opportunities with the team at Fulcare to reach out to publications and websites of relevance and interest to secure some much-needed PR for the brand. We are also working to remove spammy and toxic links in the backlink profile of Fulcare, having acquired them naturally (as all sites do) over time.