Broadband provider, Upp, have started rolling out their full-fibre broadband to local businesses in the East of England. Norfolk gym, Diss Fit Club, has become one of the first to experience the transformational effects of Upp’s next-level service. Prior to installing Upp’s broadband, Diss Fit Club had invested in software to revolutionise the experience of its customers. A smartphone app would allow customers to unlock the front door, download personalised training plans and watch demonstration videos. However, there was a problem. Slow broadband speeds meant that the app would not unlock the door and staff had to physically admit members instead. The download speeds were so poor that training plans could not be accessed, and streaming music or videos was virtually impossible. A call to Upp resulted in the swift installation of their super-fast broadband. The next day, the new experiences which the software promised to deliver came to fruition. Operations Manager Anouska Scott said, “Upp has brought our gym into the 21st century”. Entry to the gym is now fast and simple via the app, freeing staff to complete other duties. Gym managers can also monitor the amount of people at the gym in real time, and music or videos can be downloaded in seconds. With the help of Upp’s next-level broadband, Diss Fit Club has revolutionised its offering to members, and the business has been given the chance to grow. Assisting local businesses like Diss Fit Club is central to Upp’s ‘levelling up’ agenda. Edward Money, Head of Brand and Communications at Upp said, “We are delighted to have made a difference to Diss Fit Club and it’s great to see the impact that Upp’s network can make to local businesses.” To find out more about Upp, visit their website: www.upp.com.