Revealing Warren’s new brand identity and website, Will Bridgman, Managing Director, says: “After 33 years growing the business, we wanted our corporate identity to convey Warren’s evolution into a modern, full-service. advanced manufacturing partner with a focus on engineered innovation. Warren’s purpose is to help our clients succeed by bringing their projects, such as high-value architectural engineering and electro-mechanical machines, to market, with speed and precision.” The logo is bold and distinctive, in composition and colours, reflecting Warren’s creative strength and dynamism, including its employees’ energy and enthusiasm. The new website is also clean and easy to navigate, reflecting Warren’s commitment to strong design thinking. The new brand recognises that clients now simply call the firm ‘Warren’ (although the legal entity remains Warren Services Limited). New brand designed, developed and deployed by creative agencies in Norfolk and Suffolk Will Bridgman says: “Our old brand identity served us well but no longer conveyed the strength of our brand reputation, technical promise and progressive personality. We wanted a new brand identity that our employees could take pride in and that our clients would recognise as distinctively Warren. We are delighted to have worked with creative agencies from Norfolk and Suffolk on this branding project.” Over the last 33 years, Warren has become an integral part of the regional business community. Clients, suppliers and partners see it as a local employer of choice and a passionate champion for apprenticeships, skills and East Anglia’s economy. Will Bridgman says: “We are ambitious to continue offering local people interesting and fulfilling careers, working with amazing, innovative clients from across the UK and overseas.” Warren was pleased to work with three local creative agencies on this project: brand design by Starfish Ltd, Norwich; copywriting by Business Writers Ltd, Norfolk; website build by Bellüber Ltd, Suffolk. Will Bridgman says: “Thank you to Nick, Huw and Steph for all their work bringing our ideas to life.” Notes to editors: Developing skills for the future Richard and Sharon Bridgman founded Warren in 1990 and initially employed three people in part of the old school in Feltwell. Within 15 years, Warren had moved into the first of its two factories on the Fison Way industrial estate in Thetford. It now has 80,000sq ft of advanced manufacturing and engineering facilities and employs 80 people, including apprentices. In 2018, Richard Bridgman received an OBE for ‘Services to Training Young People’ in the Queen’s Birthday Honours list. In 2021, Warren won Make UK’s Midlands & East of England Developing Future Talent Award for its response to the lockdown education crisis and longstanding commitment to apprenticeships. Will Bridgman, Managing Director, says: “Warren is committed to building an engineering and manufacturing workforce of the future. We work with education providers across East Anglia to inspire people to pursue careers in the industry. We have apprenticed more than 60 people and up-skilled many others through in-work programmes, many now hold key positions in Warren, and 50% of our directors started as apprentices with Warren or elsewhere.” Sustainability in business Warren is also committed to helping the UK reach Net Zero by 2050. To that end, it has installed 827kW of solar generating capacity on its factory roofs and converted its entire fleet, including forklift trucks, to electric vehicles. This has put it on target to be Carbon Neutral by the end of 2023. For further information, please contact: Will Bridgman, Managing Director, [email protected] Mobile 07798 666281 Richard Bridgman, Founder Owner, [email protected] Mobile 07798 666280 Images provided by Warren Services Ltd