How to write engaging web and print copy
This session will be delivered by Huw Sayer, Business Writers Ltd.
Do you find business writing a challenge? Are you struggling to pick the right words for your ideas? Would you like your copy to be more engaging and persuasive? Then this workshop is for you.
Our aim is to help you how to make your words work harder. This isn’t a grammar or spelling lesson – or an SEO class. Instead, we’ll focus on your audiences, how to write for them and what to say.
- How to write so your audience will read and understand.
- How to build your brand’s credibility and authority.
- How to generate ideas and develop an authentic writing style.
Who should attend:
You should attend this session if you have to write brochures, press releases, newsletters, articles and blogs. It will also help you manage external writers. You’ll also get a FREE copy of the Business Writer’s guide: ‘Discover the 19 secrets of successful business writing.’
Huw is a director and co-owner of Business Writers Ltd, a communications consultancy with clients in the UK and Europe. He has spent over 25 years in marketing and corporate communications. He uses this experience to help clients create engaging conversations with buyers, suppliers, employees and investors.