New guidance for environmental claims

The Competition and Markets Authority (CMA) has issued new guidance for any business who makes environmental claims.

The guidance is applicable for goods and services and for any business.

The purpose of this guidance is to help businesses understand and comply with their existing obligations under consumer protection law when making environmental claims. We hope it will give confidence to those businesses whose products are genuinely ‘green’ to provide consumers with the information they need to make informed decisions.


See link to guidance and press release here:



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