An Introduction to Behavioural Economics

Event Details

Wednesday, 26 April, 2017 (All day)
The Enterprise Centre, Norwich Research Park, University of East Anglia
Member Rate: 

There is no charge for the masterclass but you may like to consider a donation to Action for Children

Non-Member Rate: 

There is no charge for the masterclass but you may like to consider a donation to Action for Children 

Session at 8.15am & 12.15pm (lasting approx 2 hours)

Behavioural Economics

The study of humans and their (occasionally irrational) interactions with the world 

During this masterclass we will look at how Behavioral economics uses psychological experimentation to develop theories about human decision making and how its identified a range of biases as a result of the way people think and feel.  

The aim of this session is that you leave with a framework and the tools to understand, predict, and potentially influence irrational behaviours.   

We will also cover: -

  • Behavioural Economics – What it is?
  • Why does it matter?
  • The Theory
    • Prospect theory – decision weighting, anchoring & loss aversion
    • Bounded rationality, heuristics & biases
    • Fast & slow thinking
  • MINDSCAPE – how the government use Behavioural Economics to influence through public policy
  • Putting it into practice

Sessions at 8.15am and 12.15pm.

The masterclass will last around 2 hours with questions.  Refreshments will be available.



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Andrew Thorpe | Finance and Operations Director | Jarrold Norwich


The masterclass at Chadwicks, for me is a fantastic way to boost my knowledge in an important field which I often feel the effects from, yet seldom get to learn about. A wonderful setting at the enterprise centre, amongst like-minded company.

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