Search Engine Optimisation (SEO)
Ranking in the search engines is the natural aim of any website owner. Just because you have a website focussed on a particular subject does not mean you will rank.
Google, the UK's leading search engine, has over 200 factors it considers when ranking a website, and is only concerned with delivering the best result possible to the end user.
Learn how to implement an effective search strategy that maximises your chances of ranking for relevant terms in your market sector. In this course we aim to give you an understanding of what search engines consider important with regards your website and the practical steps you can take to maximise your chances of ranking.
1. How a modern search engine works
2. 200 ranking factors
3. How to perform a 15 minute web site audit
4. Competitor analysis
5. Keyword research
6. The importance of content
7. Link building, the right way
8. Social media's impact on SEO
9. Local search optimisation
10.Monitoring performance & what to measure
Who should attend:
This course is aimed at any business owner or marketer seeking to understand how to plan and work with this essential channel in the digital world. Whether you're planning to implement SEO in-house or to enable you to confidently outsource your SEO.
About your trainer:
Sean Clark is director of online marketing agency Clark St. James. With over 17 years experience working online Sean has an in-depth knowledge of the challenges businesses face promoting themselves online.