Chambers QES Q1 2021:  Firms Fighting for Survival but More See a Route Out of Crisis

The British Chambers of Commerce’s Quarterly Economic Survey (QES) – the UK’s largest independent survey of business sentiment and a leading indicator of UK GDP growth – found that business conditions remained historically poor in the first quarter of 2021 as the third lockdown severely limited activity.

However, the bellwether survey of 6,103 firms, who employ almost a million people across the UK, including here is Norfolk, revealed that business confidence has been boosted in the first three months of 2021, amid the strong vaccine roll-out and the government’s roadmap providing some ability for companies to forward plan. 

Key findings:    

  • All the key indicators for immediate business conditions remained in negative territory and well below pre-pandemic levels in Q1
  • 83% of hospitality and catering firms reported decreased domestic sales in Q1
  • 62% of Norfolk businesses expect turnover to grow over the next 12 months, back to pre-pandemic levels

Business activity

Overall, indicators of immediate business conditions remained troubling in Q1, with some deterioration from Q4 2020 and all key indicators still well below pre-Covid 19 levels.   

38% of Norfolk firms reported a decrease in domestic sales in Q1, 33% reported no change, and 29% reported an increase. 

Business to consumer (B2C) firms saw the largest falls in domestic sales in the quarter. 83% of hospitality and catering firms reported decreases in Q1, higher compared to 79% in Q4, but lower than in Q2 2020 (94%).  

Sectors with more scope to continue their operations through the pandemic, including shifting to remote working, saw some improvement, albeit not close to pre-pandemic levels. 35% of both Professional Services and Marketing & Media firms reported increased sales in Q1, up from 29% and 28% respectively in Q4 2020. With those reporting decreased sales standing at 29% and 33% respectively in Q1, significantly down from 35% and 44% in the last quarter. 

In the Norfolk services sector generally, the balance of firms reporting increased domestic sales decreased to 23% in Q1 2021, down from 35% in Q4 2020.  

In the Norfolk manufacturing sector, the balance of firms reporting increased domestic sales increased to -39% in Q1 2021, up from 33% in Q4 2020.  

Cash flow   

Cash flow continued to deteriorate for 30% of Norfolk firms in Q1. 11% of firms reported an improvement in cash flow, 48% reported no change. Levels are broadly unchanged from Q4, which itself showed little improvement from Q3, following the historic lows in Q2 2020. 

Cash flow indicators continue to worsen most severely for hotels & catering firms. 8 in 10 (81%) of these firms reported a decrease in cashflow in Q1, up from 77% the previous quarter, with only 7% reporting an increase. 

In the Norfolk services sector, the balance of firms reporting improved cashflow decreased to 9% from 30% in Q4. 

In the Norfolk manufacturing sector, the balance of firms reporting improved cashflow slightly increased to 26% from 22% in Q4.  

Investment   

Just under a third of firms (30%) continue to report decreased investment in plant, machinery and equipment. This is a small improvement from Q4, when 36% reported a decrease.  

Over half (56%) expected no change in plant, machinery and equipment investment, up from 41% in Q4. Just 14% of firms plan to invest, a marginal decrease from 23% in Q3. 

The fieldwork for QES was gathered largely before the spring budget and the Chancellor’s announcement of the super-deduction capital allowance. 

Confidence 

62% of Norfolk firms overall said they expected their turnover to increase over the next 12 months, the highest since Q1 2020 (the last pre-pandemic quarter) and an increase from 41% in Q4. 23% expected it to decrease, a decrease from 33% in the previous quarter, and 15% expected no change.  

All sectors have seen a rise in the level expecting turnover to increase when compared with the previous quarter. Professional service firms and marketing/media firms are most likely to expect an increase in turnover with 58% and 60% respectively expecting turnover to increase. Public or voluntary services firms (44%) recorded are least likely to expect an increase in turnover, followed by consumer services firms (48%).    

In the Norfolk services sector, the balance of firms reporting expecting turnover to increase over the next twelve months rose to 63% in Q1 2021, the highest since Q1 2020 and up from 40% in Q4 2020. 

In the Norfolk manufacturing sector, the balance of firms expecting turnover to increase over the next twelve months increased to 58% in Q1, the highest since Q1 2020 and up from 50% in Q4.  

Suren Thiru, Head of Economics at the British Chambers of Commerce (BCC), said:

“Our latest survey indicates a particularly difficult first quarter of the year for the UK economy, as a third lockdown and post-Brexit border disruption weighed heavily on key indicators of activity. 

“We are currently witnessing a two-speed services sector. Consumer-focused services companies, where activity is most limited by lockdown controls, suffering an especially damaging quarter. In contrast, business and professional services firms, where adapting to operate under restrictions is more straightforward, fared markedly better.  

“Manufacturers had a challenging three months, with delays to supply chains caused by the ongoing disruption to post-Brexit trade weighing on the sector.  

“The marked improvement in business confidence suggests that the expected first quarter contraction in output will be the nadir for the UK economy in 2021. However, the economic scarring from Covid may mean that the recovery is dramatically uneven across different sectors, locations and cohorts of people.” 

Responding to the findings, Nova Fairbank, Chief Operating Officer for Norfolk Chambers said:      

“The QES findings today demonstrate that our region’s businesses are beginning to see optimism emerge from the lowest point of the crisis, however much remains to be done to ensure that optimism is borne out into prosperity, and many businesses still face a fight for survival in the coming months.” 

“The damage wrought to trading conditions by repeated lockdowns and issues at the border will not be repaired by renewed confidence alone. The Government must recognise the compounded impact that the combination of the pandemic and Brexit related issues have had on firms in Norfolk and the rest of the UK.” 

“The hope for growth represented in the findings is contingent upon the Government continuing to hit its target dates for re-opening the economy, successfully rolling out the coronavirus vaccines and providing ongoing support to businesses who have suffered throughout the crisis. Particular emphasis must be placed on those sectors which face continued uncertainty about when they will be able to fully trade again.” 

 “Norfolk businesses are desperate to play their part in the recovery from the pandemic, and the Government must provide them with the security and certainty that they need to do just that. These first quarter findings show there is a glimmer of hope that the start of rebuilding and renewal for the UK is within reach, though there is no room for inaction or overconfidence. 

Now is not the time for complacency, to translate hope into reality there must be a coherent strategy for growth which empowers businesses to lead the economic recovery from Covid-19.” 

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