Sino Food Regs

Contact Details

01692 773087 or 074444 95382

In times of difficulty, think outside the box.

Now may not seem a good time to think about increasing (or starting) exports from UK to other countries.  Surely, we are all in the same boat.  Yes, but some are further ahead in recovery than the UK – perhaps because their problems started earlier, or because they were not hit as hard.  Because opportunities for sales growth are temporarily limited in the UK, this doesn’t mean there are no opportunities – the answer is to look abroad”

With Coronavirus, Far Eastern countries were hit first, and often hardest.  However, this also means they are now among the first to recover.  My experience of the Far East, especially of China, suggests opportunities are increasing there by the day.  The signs are that they are recovering rapidly – much faster than western markets”

Taking China as an example, fast recovery, alone, is attractive to Western exporters, however there are extra advantages which UK companies are particularly well-placed to grasp.

There is a large population within China of high-income consumers who favour Western foods, particularly those foods regarded as luxury or special items. These rea the very items which they are now, temporarily, denied
Chinese consumers favouring western foods are concentrated in the better developed cities and provinces, with better access to imported goods.
With over 25 years’ experience in China (as a long-term resident) preceded by a similar period in food manufacturing and technology in the UK, I am well positioned to help western companies to succeed in China.

For many food products, import into China is simple.  However, there are many, often minor, differences in regulations between the two markets which seem to present impenetrable barriers.  Most of these are simply based on a lack of understanding of each other’s food cultures and regulations.

Before embarking upon a ‘Chinese adventure’ it is essential that any obstacles or roadblocks are identified in advance; with many products there will only be one chance to get it right!  At Sino Food Regs we specialise in advising companies through the various phases of product design, manufacture, labelling and import.  Once this part is correct and you have a product right for the China market, we can also if required help with the importing, customs issues, etc. through partner organisations based in China.

For an initial, no commitment discussion of the opportunities for your company, or for more information on the way forward, please contact me


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